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PASQUALE BRUNI

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Challenge Pasquale Bruni, a heritage Italian jewelry brand, was entering the Chinese market for the first time with no local presence, no digital infrastructure, and no established media relationships.

Solution Grandpro delivered a full-spectrum China market entry program. We provided a monthly PR retainer covering press release writing and media distribution, managed three social media platforms simultaneously (WeChat, Weibo, and Little Red Book), and built the brand's first China e-commerce presence from the ground up — handling Tmall Global store registration, storefront design, product listings, and online customer service.

Result The brand established a credible and searchable presence across China's major digital platforms. Brand-related content continues to rank prominently in Chinese search engine results to this day.

 

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